Hey, I’m Cole Edwards. I’m a versatile professional with proven experience in data analysis, project management, and business communication in organizations with diverse demands and objectives. I’m always looking to pursue opportunities that enhance my professional learning and support organizational and team member goals. Explore this page for my experience and qualifications!
EXPERIENCE
Marketing & Content Specialist
GreenPlanet Wholesale
Surrey, British Columbia
March 2022 – June 2022
Digital Marketing Coordinator
GreenPlanet Wholesale
Surrey, British Columbia
May 2018 – March 2022
Online Coordinator
Pacific Northwest Garden Supply
Surrey, British Columbia
Feb 2017 – May 2018
Retail Associate
Pacific Northwest Garden Supply
Surrey, British Columbia
May 2016 – Jan 2017
EDUCATION
Diploma of Accounting – Currently Enrolled
British Columbia Institute of Technology
Expected Graduation: Fall 2024
Certificate of Finance – Currently Enrolled
British Columbia Institute of Technology
Expected Graduation: Spring 2024
Diploma of Business & Commerce
Douglas College
New Westminster, British Columbia
December 2019
Dual Dogwood High School Diploma
Pitt Meadows Secondary School
Pitt Meadows, British Columbia
June 2015
SUMMARY OF QUALIFICATIONS
Experience
Four years plus experience in digital and content marketing working with brands in retail, consumer goods, manufacturing, and distribution.
Education
Achieved the Diploma of Business & Commerce through Douglas College. Courses focused on accounting, economics, and communications.
Software
Proficient with a variety of high-level computer software, including Adobe Illustrator, Adobe Premiere Pro, Microsoft 365, and Sage 50.
SKILLS HIGHLIGHT
Accounting
• Prepared personal tax returns that included professional income and business expenses
• Conducted bookkeeping tasks for a variety of small businesses
• Delivered financial insight to small business owners by referencing financial statements
• Completed select CPA Preparatory Courses (See below for a full list)
Data Analysis
• Developed monthly, quarterly, and yearly reports for company stakeholders using data software and sorting data manually
• Analyzed company and industry trends to provide direction on future marketing campaigns and projects
• Reviewed website analytics and actioned on results to match organizational goals and industry direction
Project Management
• Directed workload between internal teams to ensure projects and day-to-day tasks were completed on time and within parameters
• Organized product launches, industry events, and partnerships with internal and external partners
• Produced and presented budgets for marketing campaigns
• Created and presented post-mortem reports for projects to identify successes and areas for improvement
Business Communication
• Led educational-focused meetings to present digital marketing trends and stakeholder expectations to team members
• Composed technical and consumer-friendly product descriptions for company products
• Curated and organized wholesale product data sheets with over 1,800 unique products used for website uploads, print projects, and other internal/external tasks
• Prepared meeting agendas, minutes and led meetings with contacts
• Designed reports for company stakeholders that identified key performance indicators in a digestible format
Digital Marketing
• Developed annual content calendars and strategies for social, email, and website for multiple unique brands
• Created, designed, and executed marketing campaigns and initiatives
• Regularly managed engagement and customer inquiries through all online channels (social accounts, website contact forms, emails)
• Increased key social audience by 75% and website revenue by 291% through role responsibilities
CPA PREPARATORY COURSES COMPLETED
Introductory Financial Accounting
Economics
Business Law
Intermediate Financial Reporting 1
Intermediate Financial Reporting 2
Taxation
Transcript available upon request.
CERTIFICATES
